Intensive two-day sessions with host companies
The program consists of five intensive two-day sessions with different themes. Two of the five sessions focus on the US market, but the program also covers the European and Asian markets and countries where you are most likely to succeed. we give you the knowledge how to internationalize your business. The sessions interweave lectures, individual work, experienced international speakers and real life case studies.
Nothing is as beneficial as meeting those who have already made their globalization. This is why the sessions are hosted by companies already active overseas. They share with you their experience of going global, how they are organized internationally, the challenges they encountered, how they solved them, what values they are determined by, which markets they target, and which they avoid.
Participating businesses also get the opportunity to pitch themselves to each host company, and the opportunity to interview management of the host companies on how they view current market conditions, sales, IP protection and reimbursement. The program concludes with you presenting your business strategy to a panel of six representatives from major venture capital and industrial companies.
